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AI Lead Scoring

AI-Powered Lead Scoring for Roofing Contractors

Not all leads are equal. CompanySync's AI scores every lead automatically so your team always knows exactly who to call first.

6+

Scoring factors analyzed per lead

Real-time

Score updates as lead engages

Hot/Warm/Cold

Priority tiers for team clarity

Auto

High-score leads escalated instantly

Why Lead Scoring Changes How You Sell

Without scoring, every lead looks the same. Your rep spends 20 minutes on a renter in a condo (zero potential) while a storm-damaged 4,000 sq ft home goes cold.

CompanySync's AI analyzes each lead the moment it enters and assigns a priority score — Hot, Warm, or Cold — based on multiple data points.

Your team sees the score in their pipeline view, in their push notification, and in their daily task queue. Hot leads rise to the top automatically.

🔴 HOTScore: 80–100

Storm zone, homeowner, high value — call within 5 minutes

🟡 WARMScore: 50–79

Engaged lead, responsive to SMS — call within 2 hours

🔵 COLDScore: 0–49

Low engagement or low priority — enter nurture sequence

What the AI Analyzes

Six key data points combine to create an accurate priority score for every single lead that enters your pipeline.

Storm Impact Zone

High Weight

Leads in recently hailed or high-wind zip codes score significantly higher — these homeowners have the most urgent need.

Property Type

High Weight

Single-family homes, commercial properties, and multi-family units each score differently based on average deal size.

Home Value

Medium Weight

Higher home values correlate with higher average job values and lower price sensitivity.

Source Quality

Medium Weight

Leads from referrals and Google score higher than directory leads. Your own website leads score highest.

Engagement Signals

Medium Weight

Did the lead reply to the first SMS? Open the email? Click a link? Each signal increases the score.

Response to Outreach

High Weight

A lead that responds to automation is immediately elevated to priority status for live follow-up.

Everything Included in AI Lead Scoring

Automatic score assigned at lead entry
Real-time score updates as lead engages
Hot/Warm/Cold visual tiers in pipeline view
Storm impact zone data integration
Engagement signal tracking (SMS, email, clicks)
High-score escalation notifications
Scoring filters in rep task queues
Integration with round-robin assignment rules

Stop Losing Leads to the Black Hole

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