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SMS Automation

Automated SMS Follow-Up for Roofing Leads

Pre-written templates that engage, nurture, and close. Your leads get a personalized text in under 10 seconds — without you lifting a finger.

98%

SMS open rate vs 20% for email

10 sec

Time to first automated SMS

14 days

Full automated nurture sequence

45%

Reply rate with question hooks

Why SMS Beats Email for Roofing Contractors

Email open rates for roofing leads average 18–22%. SMS open rates are 98%. If you want engagement, you need to text.

Email

Open Rate20%
Avg. Read Time~2 hours
Response RateLow

SMS

Open Rate98%
Avg. Read Time< 3 minutes
Response RateHigh

The 14-Day SMS Nurture Sequence

Every message is pre-written, personalized, and timed for maximum response. You can customize every template to match your voice.

T+1 minFirst ContactSMS
"Hey [FirstName], this is [RepName] with [Company]. Just saw your roofing request — when's a good time to stop by for a quick inspection? Takes about 20 min."
Day 2Follow-UpSMS
"Hi [FirstName], just following up on your roof! I have a spot open tomorrow at 2pm or Thursday morning. Which works better for you?"
Day 3Value DropSMS
"Hey [FirstName], I wanted to share something — we helped a neighbor on [Street] save $4,200 on their insurance claim last month. Happy to see if we can do the same for you."
Day 7Video Follow-UpVideo SMS
"Hi [FirstName], recorded a quick 90-second video about your roof situation. [VideoLink] — No pressure, just want to make sure you have all the info."
Day 10Social ProofSMS
"Hey [FirstName], just finished a job 3 streets over. Mind if I swing by your place in the next day or two for a quick look?"
Day 14Breakup TextSMS
"Hey [FirstName], I'm going to stop following up after this — don't want to bother you. If you ever need a roof, I'm always here. Take care!"

The Question Hook Technique

Most contractors send statements: "We'll be in your area this week." Homeowners ignore these.

CompanySync's templates use question hooks — messages that end with an open-ended or binary question. The human brain is wired to answer questions.

Example: "When's a good time — Tuesday or Wednesday?" forces a choice instead of a non-answer. Response rates are 3x higher with question hooks.

❌ Statement (low response)

"We'll be in your neighborhood this week for free inspections."

✅ Question Hook (3x higher response)

"I have a spot open Tuesday at 3pm or Wednesday morning — which works better for you?"

Everything Included in SMS Automation

Pre-written 14-day SMS sequence (fully customizable)
Personalized with homeowner name and rep details
Automatic stop when lead books an appointment
Question hooks for maximum response rate
Day 7 video SMS integration (HeyGen)
Day 14 'breakup text' re-engagement
Reply management inside CompanySync inbox
Opt-out handling (TCPA compliant)

Stop Losing Leads to the Black Hole

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