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14-Day Nurture Sequence

Lead Nurturing Automation for Roofing Contractors

Most leads need 7–12 touchpoints before they commit. CompanySync delivers every touchpoint automatically — across 14 days — so no lead dies from neglect.

7–12

Touchpoints needed before most leads commit

14 days

Full automated nurture window

9

Touchpoints in default sequence

30%+

Of 'dead' leads reactivated by breakup text

The Full 14-Day Nurture Sequence

Every touchpoint is timed, personalized, and designed to move the lead closer to booking an inspection — without being annoying.

Day 0SMS

Instant First Contact

Question hook the automatic text goes out. Personalized with homeowner name.

Day 1Email

Welcome + Education

Email introducing your company and explaining the free inspection process.

Day 2SMS

Appointment Offer

Two-option appointment question. 'Tuesday at 3 or Wednesday morning?'

Day 3Email

Social Proof Drop

Before/after photos from a recent job in their neighborhood.

Day 5SMS

Urgency Nudge

Mention of limited inspection spots this week.

Day 7Video SMS

Personal Video

HeyGen AI-personalized video from your rep explaining your process.

Day 9Email

Case Study

A detailed story of how you helped a similar homeowner save money.

Day 11SMS

Final Push

One last soft offer before the breakup sequence begins.

Day 14SMS

Breakup Text

The classic breakup text. Most powerful re-engagement trigger in roofing sales.

The Breakup Text — The Most Powerful Re-Engagement Tool in Roofing

On Day 14, CompanySync sends a "breakup text" — a message that signals you're stopping follow-up. This triggers a psychological response called reactance: the human instinct to reclaim something when they feel they're about to lose it.

Used correctly, the breakup text reactivates 25–35% of leads that had gone completely silent. It's the last message in the sequence — and often the most effective.

📱 Day 14 Breakup Text Template

"Hey [FirstName], I don't want to keep bothering you — I'm going to stop reaching out after this message. If you ever need your roof looked at, I'm always here. Hope your summer is going well. — [RepName]"

Typical Response Rate: 25–35%

Common reply: "Wait, can you still do the inspection this week?"

🎥 HeyGen AI Video
Personalized for Every Lead

AI-Personalized Video Follow-Ups

CompanySync integrates with HeyGen to send AI-generated video messages on Day 7. The video uses the homeowner's name and mentions your company — but it's generated automatically.

Video messages in roofing have a 60%+ open rate and dramatically increase trust. Leads who watch the video are 3x more likely to book an inspection.

No camera required. No time spent recording. Just better results.

Everything Included in Lead Nurturing

Full 14-day automated SMS + email sequence
HeyGen AI video integration on Day 7
Day 14 breakup text with 25–35% reactivation rate
Cold lead re-engagement campaigns
Long-term nurture for leads not ready to buy
Past customer reactivation sequences
Automatic stop on conversion
Full sequence customization and A/B testing

Stop Losing Leads to the Black Hole

Start your free trial. Automated the automatic text goes out from your first lead.

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